Case Studies
Monte Carlo SBM
Client
Monte-Carlo Société des Bains de Mer owns and operates 4 hotels, 33 bars and restaurants, 3 casinos – including the Monte Carlo Casino, spas and more in Monaco, the jewel of the French Riviera. The resort is seen as one of the most glamourous and iconic in the world.
“This place has to be about dreams, enjoyment, and beauty.” François Blanc, Founder of Monte-Carlo Société des Bains de Mer.
Campaign Aim
The Anderson Media Group was selected to represent Monte Carlo SMB for a year-long contract to promote their 150th anniversary. The campaign was multi-faceted and we were charged with promoting concerts, exhibitions, and other events as an extravaganza for the celebrations for this special anniversary. Monte Carlo SMB was particularly interested in luxury and high-end media coverage.
Strategy
Our strategy was to reach out to key luxury lifestyle and travel media and personally invite them on an exclusive all expenses paid press trip to Monaco and the resort. This was with a view to allowing key journalists to experience the casino, the hotels, the restaurants, the night clubs, and the brand as a whole during an intimate tour. In-depth press coverage was the aim of each media trip.
Results
We secured one on one press trips with key journalists from titles such as Vogue Magazine, Marie Claire, Tatler, Cosmopolitan, and Luxury Travel Magazine. These luxury titles were among the many media titles that ran full features on the celebrations and The Anderson Media Group won four gold PR awards as a result of the extremely high-profile campaign. Following this year-long campaign, the landmark 150th anniversary was a global success and appeared in high end press worldwide.
Uunique x Mischa Barton
Client
Uunique is a London based brand that designs mobile phone cases, taking inspiration from London, and capturing catwalk fashion and heritage. UUnique collaborated with Mischa Barton, a Hollywood actress of The O.C. fame, on a range of i-Phone cases. They also conceptualised The Lotus; ‘the most expensive iPhone case in the world’ retailing at $302,985
Campaign Aim
Uunique approached us in order to launch a PR campaign around the ‘Lotus’ – the most expensive iPhone case in the world made of rose gold and priced at $302,985. After securing Mischa Barton of The O.C. fame as a celebrity endorsement, it was our job to secure global media coverage, organise (and sit in on) media interviews at The Berkley Hotel, and help host the evening party and fashion show ‘Finale’ at The Kensington Roof Gardens, with paparazzi and press.
Strategy
The strategy was to secure global media coverage, not only for Mischa Barton’s iPhone case line, but also for the Lotus as ‘the most expensive iPhone case in the world’. We also invited key press to meet with Mischa at the Berkley Hotel for one-on-one interviews and ensure that the interviews went well for both the client and Miss Barton – the interviews were to ensure detailed features of each piece in the line. Finally, we helped put together an exclusive fashion show at the Kensington Roof Gardens, where the most expensive iPhone case in the world was presented by Mischa herself in front of paparazzi and press. Following the fashion show there was a sit-down dinner for all who attended. All of the above was with a view to generating multiple press features not only locally, but internationally. Our aim was to create a media ‘buzz’ around the Lotus, the celebrity collaboration, and to concretise the Lotus as the most expensive iPhone case in the world – and to ultimately sell it as such.
Results
The Anderson Media Group secured Uunique and Mischa Barton high end coverage in titles including Vogue Italy, Hello Magazine, Daily Mail, New York Daily News, and Company Magazine, just to name a few. We secured global coverage for Uunique as a brand, and The Lotus was sold that night at the Kensington Roof Gardens for a record sum. The iconic iPhone case made headlines around the world, and Mischa Barton’s name and newest venture was on everyone’s lips.
Gregory Phillips Architects
Client
Gregory Phillips Architects is an international practice based in Savile Row, London, that delivers bespoke, exquisitely executed homes. From contemporary interiors to new-build architecture, renovation and landscape design, the firm specialises in award-winning residential schemes that are timeless, considered and of the highest quality.
Campaign Aim
The client wanted to secure both London-based and international media coverage to heighten the firm’s profile, present its latest projects, and to attract appropriate new clients by way of features and in-depth interviews. The client also indicated that a double page spread in The Evening Standard was at the top of his wish-list.
Strategy
Our strategy was to target media with a view to securing in-depth features and interviews in order to showcase some of the standout projects that the client had recently completed. Our press releases were image heavy in order to really present all elements of each project in detail, and to encourage in-depth conversations in key media. We also worked with a local photographer to capture the projects in an eye-catching way.
Results
The campaign was a resounding success – not only did we secure multi-page features in titles like The Copperline and The Mayfair Times, but we also secured a double page spread feature in The Evening Standard, which was at the top of the client’s wish-list. This was secured in record time; just 6 weeks into the campaign. As a direct result of The Evening Standard double page spread, the client secured a new client who spent in excess of £500,000 on a new project.
Éteo Olive Oil
Client
Éteo (Drops of Blessing), is an uber luxury organic extra-virgin olive oil that is unparalleled to anything on the market. As the world’s first bottle that is 100% handmade from porcelain and olive wood, Éteo has received numerous global awards and patents for its exquisite taste, artistic design, and innovative concept. Its one-of-a-kind packaging creates a new level of luxury and elegance.
Campaign Aim
Strategy
We pinpointed specific brands within aviation, private charter, and yachting industries to further form alliances and partnerships for the brand to retain a sense of exclusivity. We also carefully selected luxury lifestyle writers that we believed would be the best fit to write about the brand. Simultaneously, it was important to secure features in luxury lifestyle titles.
Results
Within just two months we had generated an interest from not just one, but two high profile Forbes writers and got the product directly into their hands. We also secured features in luxury lifestyle magazines, including Resident Magazine (New York), Salon Prive Magazine, the exclusive Penta Barron’s, as well as a featured spotlight on LUXE.TV. At the same time, we got the product into the hands of a high-profile writer from Food and Wine.
Faro Cumplida
Client
Campaign Aim
The client engaged us to secure international media coverage pursuant to the opening in a bid to let potential guests know about this new and unique luxury dwelling.
Strategy
Our strategy was to target media with a view to securing both features and interviews with the owners – given the beautiful renovation, media coverage that showcased the design of the hotel was paramount. We also added the Faro Cumplida experience to the world-renowned Oscar Nominee Gift Bag, gifted to the top 25 Oscar Nominees, in order to heighten the profile of this brand-new boutique hotel and guarantee global coverage in venerable media titles.
Results
The campaign was a huge global success, and the hotel was booked back-to-back as a result. Media coverage was through the roof and included impressive titles such as Robb Report, GQ, Marie Claire, Fox News, USA Today, Thrive Global, Good Morning America, Insider and many more. In addition, personal invitations for a luxury stay were hand-delivered to the top Oscar Nominees that year including Brad Pitt, Leonardo Di Caprio, Al Pacino, Charlize Theron, Scarlett Johansson and Tom Hanks.